Aryeo Alternative
A property marketing platform that is not tied to Zillow
Aryeo has built an impressive media delivery platform with over 250,000 users. But it is owned by Zillow, built for the US, and focused on media galleries rather than the end-to-end operations that UK agencies need.
Why UK agencies look beyond Aryeo
Aryeo does media delivery well. Photo galleries, virtual tours, single-property websites. If your main challenge is presenting finished media to clients, Aryeo handles that.
The challenge for UK agencies is everything else. Aryeo does not handle VAT. It does not integrate with Xero. It does not know what Rightmove or Zoopla are. Its invoicing and payment tools are built around US payment rails. And since Zillow acquired it in 2023, the product roadmap is shaped by what Zillow needs, not what independent UK agencies need.
If you are running a property marketing agency in the UK or Ireland, you need a platform that covers the full workflow: bookings, scheduling, delivery, invoicing, and client management. All in pounds, all with UK integrations, all from a team that understands your market.
Side by side
Key differences for UK agencies
| Kerb Appeal | Aryeo | |
|---|---|---|
| Ownership | Independent, founder-led | Owned by Zillow Group |
| Market focus | UK and Ireland | United States |
| Core strength | Agency operations (bookings to invoicing) | Media delivery and galleries |
| Portal integrations | Rightmove, Zoopla, OnTheMarket | Zillow, MLS |
| Invoicing | Batch invoicing with Xero sync | Limited; US payment rails |
| VAT handling | Built in, HMRC-compliant | Not available |
| Pricing currency | GBP | USD |
| Data residency | UK/EU hosted | US hosted (Zillow infrastructure) |
| Support hours | GMT/BST, UK business hours | US timezone |
What Aryeo does well
Credit where it is due. Aryeo has strong media delivery capabilities. Their photo galleries are polished, their single-property websites look professional, and their virtual tour hosting works smoothly. If you are a US-based photographer focused primarily on delivering media, Aryeo is a legitimate option.
The 250,000+ user base speaks to the quality of the product in its home market. This is not about Aryeo being a poor product. It is about UK agencies needing different things.
What it misses for UK agencies
Operations, not just delivery
UK property marketing agencies do not just deliver photos. You manage bookings from multiple estate agents, schedule photographers across regions, handle editing workflows, and invoice dozens of clients each month. Aryeo covers the delivery step. Kerb Appeal covers the full cycle: from the moment an agent books to the moment you get paid.
Independence from portal ecosystems
Aryeo is owned by Zillow. Its roadmap is influenced by Zillow's priorities. As an independent UK agency, you want your operations platform to serve your interests, not a US property portal's. Kerb Appeal is independent and founder-led, with a roadmap shaped by UK and Irish agencies.
UK financial infrastructure
VAT calculations, Xero sync, GBP invoicing. These are not nice-to-haves for UK agencies. They are table stakes. Aryeo does not offer any of them because it does not need to in its primary market.
Branded booking portals
Your estate agent clients need a way to submit bookings with the right information, first time. UK address autocomplete, service selection, preferred dates. Kerb Appeal gives every agent a branded portal that captures complete booking details without a single WhatsApp message.
See how Kerb Appeal handles the full workflow
15 minutes. We will show you bookings, scheduling, delivery, and invoicing, all in one platform built for the UK market.