Rightmove and Zoopla image requirements: the complete guide

Your photographs end up on Rightmove and Zoopla. That is where buyers see them first, judge them, and decide whether to book a viewing. If your images are cropped oddly, compressed too heavily, or rejected by the portal’s upload system, the listing suffers and the agent notices.

Getting your output right for these portals is not difficult, but it requires knowing what each platform expects and setting up your editing workflow to deliver portal-ready files every time.

Rightmove image specifications

Dimensions: Minimum 480 x 360 pixels. Recommended 1024 x 768 pixels. Maximum file size 10MB per image.

Aspect ratio: 4:3 is the native display ratio. Images in other ratios will be letterboxed or cropped to fit. If you deliver 3:2 images (standard DSLR output), they will lose content on the sides or display with black bars. Shoot or crop for 4:3 to avoid this.

Format: JPEG only. No PNG, TIFF, or WEBP.

Maximum images per listing: 999 in theory, but Rightmove displays the first image as the hero. Most agents upload 15 to 30 photographs. Quality matters more than quantity; 20 strong images outperform 40 mediocre ones.

First image: This is the one that appears in search results. It should be the strongest exterior shot, well-lit and well-composed. Agents sometimes have their own preferences (front elevation, living room, kitchen), so confirm with each client.

Zoopla image specifications

Dimensions: Minimum 480 x 360 pixels. Recommended 1024 x 768 pixels.

Aspect ratio: Zoopla also displays in 4:3 by default. The same advice applies: crop to 4:3 to avoid unintended cropping by the platform.

Format: JPEG. Maximum file size 10MB.

Maximum images: No hard public limit, but the practical range is similar to Rightmove. 15 to 30 per listing is standard.

Hero image: Zoopla, like Rightmove, uses the first uploaded image as the primary thumbnail in search results.

Floor plan specifications

Both portals accept floor plans as separate uploads, distinct from the photography.

Rightmove: JPEG or PNG. Recommended dimensions of at least 800 pixels wide. Floor plans display in a separate tab on the listing. Colour or monochrome both work, but monochrome tends to read more clearly at small sizes.

Zoopla: Same formats. Floor plans also display in their own section. Ensure text labels (room names and dimensions) are large enough to read when the image is scaled down.

If your floor plans include gross internal area, display it prominently. Buyers increasingly use this figure to compare properties.

EPC images

Energy Performance Certificate images are uploaded separately. Both Rightmove and Zoopla display them in a dedicated section.

Format: JPEG or PNG. The standard EPC graph outputs from government systems are typically sufficient. Ensure the rating is clearly legible. Some agents upload the full EPC document; others upload just the graph. Check your client’s preference.

Virtual tour embedding

Both portals support virtual tour links from providers like Matterport, EyeSpy360, and others. These are not image uploads; they are URL embeds.

Rightmove: Supports one virtual tour link per listing. The tour appears as a button or embedded viewer on the listing page.

Zoopla: Also supports virtual tour embedding via URL.

Ensure the tour URL is a direct link to the hosted tour, not a link to a login page or a file download. Test the link before passing it to the agent.

Common rejection reasons

Images get rejected or display poorly for a handful of recurring reasons.

Wrong aspect ratio. The most common issue. If you deliver 16:9 images (common from video-oriented cameras), both portals will crop the top and bottom. Always deliver in 4:3.

File too large. High-resolution files straight from a 45-megapixel camera can exceed 10MB. Export at a quality level (typically 80 to 90 in Lightroom) that keeps files under 10MB while maintaining visual quality. A 1024 x 768 image at quality 85 is usually around 300 to 500KB, well within limits.

File too small or low resolution. Images below 480 x 360 pixels will be rejected. This can happen if you accidentally export thumbnails or previews instead of full-resolution files.

Watermarks or branding. Rightmove’s guidelines discourage prominent watermarks. Subtle corner logos are generally tolerated, but large overlays can trigger rejection.

Text overlays. “For Sale” banners, price labels, or agent branding added to photographs can cause rejection. Keep photographs clean. The portal handles listing information separately.

Setting up your workflow

The simplest approach is to create an export preset in your editing software that outputs portal-ready files by default.

Lightroom Classic export preset:

• Image format: JPEG
• Quality: 85
• Resize to fit: Long edge, 1024 pixels
• Resolution: 72 PPI (for web)
• Sharpen for screen, standard amount

This produces files that are correctly sized for both Rightmove and Zoopla, small enough to upload quickly, and sharp on screen. Save the preset and apply it to every export.

If you deliver via a structured folder system, include a “Portal Ready” subfolder with these pre-sized exports alongside the full-resolution originals. This means the agent (or their admin team) can upload directly without resizing.

Consistent output removes the guesswork. Set it up once, and portal compatibility becomes automatic.