Route-optimised scheduling explained

A property photographer in Belfast might shoot four or five properties in a day. The difference between a well-planned route and a poorly planned one is easily an hour of driving. Over a week, that is five hours. Over a month, two full days sitting in traffic instead of earning.

Most photographers plan their routes manually. They look at the addresses, open Google Maps, and try to work out the most logical order. It works, but it is slow and it is easy to get wrong.

How route optimisation works

When you schedule shoots in Kerb Appeal, the system looks at the addresses and suggests the most efficient order based on travel time and distance. It factors in your existing schedule, your photographer’s availability, and the time each job is expected to take.

The result is a route that minimises windscreen time and maximises the number of shoots you can fit into a day.

Calendar sync keeps everyone aligned

Once the schedule is set, it syncs automatically to Google Calendar. Your photographer sees the updated schedule on their phone. The estate agent gets a confirmation email. If anything changes, the calendar updates and notifications go out automatically.

No phone calls. No “did you get my text?” No double-bookings.

The compound effect

Route optimisation on its own saves you time. Combined with automated booking (so you are not spending twenty minutes gathering details for each job) and automated notifications (so you are not ringing people to confirm), the compound effect is significant.

One agency using Kerb Appeal measured 328 fewer emails sent per week after switching. That is not a typo. Three hundred and twenty-eight emails that someone used to have to write, send, and follow up on.

The time you get back is the time you spend growing your business.